Five Tips to Secure Last Minute Christmas Holiday Cottage Bookings

If you are a holiday cottage manager, you know how hectic the holiday period is usually. It’s probably the most profitable of the season, but a cancelled scheduling could be a nightmare as you struggle to secure a whole new reserving in time. Fortunately there are frequently holiday-makers looking for a last second bargain, perhaps having decide to go away on whim.
Enticing these customers is important as last minute holiday-makers might have certain needs that require handling if they are to make a reserving with you instead of with another cottage in the area.

These 5 suggestions will help you entice last-minute customers and make sure your holiday cottage is being used throughout the whole holiday period.

1. Provide the little bonuses – Families or couples going away over Christmas tend to be searching for a special experience that they can’t obtain at home. If you have an open fire at the cottage, check it’s advertised on any promotional material, and provide a set amount of firewood for making starting out as easy as possible. If your property is often rented by couples, add a bottle of champagne or chocolates on arrival. Or use the Egyptian cotton bath towels. Go the extra mile and you’ll be honored.
2. Make the decision for them – Contemplate what worries people may have when booking a last minute holiday cottage stay on the holiday period. They may be worried about public transport around the region or else driving, so submit timetables and local taxi/bus information on your website as knowledge. They might also be concerned with ordering in food, so offer listings of local grocery stores that delivers over Christmas or New Year. Perhaps they are lodging for a New Year to remember – why don’t you give details of local celebrations and events?
3. Optimize for overdue availability bookings – If you are listed on general holiday cottage reserving websites, that’s wonderful, but last minute holiday-makers will usually type different keyphrases into Google, or visit different sites, than those reserving in advance. Ensure you take care of your audience, by optimising your site with keywords all round last minute bookings, and also by listing yourself on late availability websites to guarantee the maximum exposure to your potential audience.
4. Give a discount – Late availability reservations usually include a reduction on the standard price. Keep in mind other cottages are likely to suggest discounts on last minute bookings appearing competing, and you may be losing out if you choose not to cut your charges. The discount does not have to be considerable; merely enough to mark your offer out as special. If you really can not offer a discount, try putting in an extra – such as food or wine – at no cost.
5. Be flexible – In case your cottage sleeps 10, your price tag will reflect that, and you’ll be improbable to get reservations for couples as it will be uneconomical for both parties. But take into account relaxing your conditions and terms over the holiday period to raise the probability of having a scheduling. You can provide a discount for short breaks, for large families, and single occupancy. Be creative and set yourself apart from the competition.

We hope these guidelines help you to benefit from your holiday cottage through the holiday period – good luck getting your bookings.

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